MARKET RESEARCHER & COMMUNITY BUILDER

Effective communicator, information synthesizer, storyteller, analyst, and graduate of the top ranked Master of Science in Marketing Research Program at Michigan State University. Comprehensively trained in both qualitative and quantitative marketing research, data analysis, marketing management, public speaking, and sales. Applies organizational and analytical skills to successfully manage a variety of research studies across methodologies including online communities, surveys, in home usage tests, mobile ethnographies and IDIs. Has exposure to a variety of industries including CPG, FMCG, tech, consumer healthcare and pharmaceuticals. Educated and experienced in international business and possesses an aptitude for interacting with different cultures. Demonstrates both leadership capabilities and interpersonal skills when working in teams.  Actively engaged leader in the market research community.  

Core competencies include: 

Project Management ∙ Data Analysis ∙ Storytelling ∙ Research Design ∙ Moderating ∙ Data Visualization ∙ Community Building, Management & Engagement ∙ Client Management ∙ Content Marketing ∙ Team Leadership  ∙ Mentoring

PROFESSIONAL EXPERIENCE

AbleTo ∙ Audience Insights Manager∙ February 2021 – Present

  • Independently led marketing research efforts across patient, provider, health plan and employee audiences

  • Reduced research spend by $40k (60% of budget) through implementation of DIY tools for brand tracking, concept testing and message testing

  • Hosted internal webinars and office hours to optimize insight activation and utilization

  • Successfully built cross-functional relationships to assist operations, product, talent acquisition, quality assurance and design teams with custom in house research solutions

InSites Consulting ∙ Research Manager ∙ July 2019 – February 2021

  • Actively engaged audiences in a variety of research methodologies including online communities, mobile ethnographies, in home usage tests and online surveys

  • Managed long and short term online research communities across a variety of markets and populations 

  • Oversaw qualitative research projects from the research design phase, through data analysis to final reporting

  • Supported clients across the tech, CPG, FMCG and healthcare industries including: Samsung, Sony, P&G, Anheuser Busch, MARS Petcare, L’Oréal, Ferrara, Nature’s Way, Avrio Health and GSK

BuzzBack Market Research ∙ Healthcare Research Specialist ∙ April 2017 – June 2019

  • Assisted with new business development, healthcare sales strategy, methodological innovation, and content marketing

  • Conducted internal research studies to develop marketing content including case studies, white papers, infographics, blog posts, webinars, and conference presentations

  • Collaborated with senior management on strategic and tactical planning for the healthcare division

  • Provided support for qualitative and quantitative healthcare research projects for clients including AstraZeneca, Janssen, Horizon Pharma, UCB, Novartis and Therapeutics MD 

BuzzBack Market Research ∙ Junior Research Analyst ∙ May 2015 – April 2017

  • Executed healthcare research project management tasks including proposal writing, questionnaire/discussion guide design, moderation, data processing and tabulation, quality assurance, sampling, fielding, analysis, and reporting

  • Effectively combined qualitative and quantitative data to tell a story and provide actionable insight

  • Collaborated with healthcare team to explore innovative methodologies and develop new products including offerings for patient journey, A&U, physician communication, messaging, ethnography, and mobile research 

  • Utilized German language skills to assist with international research projects

GfK ∙ Research Associate & Intern ∙ June 2014 – December 2014

  • Utilized SPSS and Excel to perform quality assurance checks on syndicated survey data

  • Conducted secondary research and analyzed current research methodologies in order to make strategic recommendations to the management team and explain the story behind research projects

  • Assisted the automotive product management team with the various data collection and processing tasks of an international syndicated purchase funnel study

  • Supported the brand and consumer experience team with the management of quantitative trackers for Verizon, PayPal and Abercrombie & Fitch

MSU Residential & Hospitality Services ∙ Communications Coordinator ∙ August 2011 – May 2014                                                                                                                            

  • Independently managed select communications projects including a communication plan and history portfolio 

  • Designed discussion guides and moderated focus groups to improve departmental communication strategy

  • Researched department history by conducting 45 in-depth interviews and secondary research

  • Assisted with the recruitment, training, and development of new employees

EDUCATION

Master of Science in Marketing Research 

Michigan State University ∙ Broad Graduate School of Management ∙ 2014

Bachelor of Arts in Marketing ∙ International Business Specialization and German Minor

International Business Management in Western Europe Study Abroad ∙ Summer 2011

Michigan State University ∙ Eli Broad College of Business ∙ 2013

ACCOMPLISHMENTS

Significant Insights Media 2021 ∙ Global 30 Under 30 List

Quirk’s Marketing Research And Insights Excellence Awards 2019 ∙ MREF Everyday Hero 

Medical Marketing & Media (MM&M) Awards 2018 ∙ Silver Young Marketer 

SPEAKING APPEARANCES

Co-Presenter, Quirks NYC 2022, TMRE 2022, Succeet 2022 ∙ Employee Mental Health in the Post Pandemic Workplace

Speaker, GLC Insights Association Conference 2019 ∙ Making a Difference with Data 

Moderator, Intellus Worldwide Regional Event 2019 ∙ Industry Leaders POV Panel

Speaker, IIeX North America 2018 ∙ How Living With Mental Illness Has Made Me A Better Healthcare Researcher

ACTIVITIES

Turn Down For What NYC 2022 - Present ∙ Founder & Executive Director

The Market Research Center at Seton Hall University 2021 - Present ∙ Advisory Board Member

Insights Association Central Atlantic Chapter 2019 - Present ∙ Current: Director of New Professionals. Former: President Elect, Vice President, Insight Illumination Conference Co-Chair, and Marketing Committee Co-Chair

Greater NYC Spartans 2016 - Present∙ Current: Spartans Serve Chair & Big Apple Big Ten Rep. Past: Communications Committee Chair

Intellus Worldwide 2018 - 2020∙ Young Professionals Committee Chair